Being an expert in a field is a wonderful thing. Applying that expertise and sharing it with others is even better. Over the last couple of years, Google has begun to show a Quick Answer Box at the top of their organic search results. This box answers the question in the most succinct and informative way possible, searching the web for the best short answer and displaying it prominently at the top of the page. The Quick Answer Box doesn’t replace any organic search results and isn’t necessarily tied to the first or even second result of any search. What it does is seek out the best answer to a search query and show that above any actual search results.
How to Get Noticed by Google
If you know your industry well and can provide poignant answers to questions that people may be searching for, showing up in the Quick Answer Box is certainly attainable. Recently 3-PRIME was asked to build a site for a company that is an expert in their field and wanted to present themselves as the expert they are. Through updating the site along with answering questions that their customers might have in a thorough but concise manner they were able to show up in Google’s Quick Answer Box (you can see the result in the image at the top of this post). This is a coveted position within a Google search. Coming in ahead of all your competition and showing that you are the site with the knowledge and expertise will get potential customers to your site on a consistent basis. Even if you are competing with bigger sites for similar customers knowledge goes a long way. Knowing how to structure and build a website is as important as knowing the right answers to your customer’s questions. We know what it takes to take your knowledge and expertise and optimize that for web solutions. If you know your customers and are an expert in your field there’s no reason that you can’t show up for your customers when they search for things in your area of expertise. Getting into the Quick Answer Box can even send you past your competitors that are finishing ahead of you in search engine results, increasing your potential customers awareness of you and your brand. Always be thinking about the searches that your customers are doing and how you can best answer those searches and questions in the best way possible.
What Can You Do?
When rebuilding a site or creating new content keeping the answer box in mind will help focus and guide the work. By having an eye toward the Quick Answer Box and easily digestible answers it becomes easier to avoid the pitfalls of setting too big of a target or being overly lengthy in production. Focus and speed are essential in today’s world, with the average attention span dropping from 12 seconds to 8 seconds over the past 15 years it has become more paramount than ever to give quick, easily processed and understood information. The next time you’re thinking of creating new content or adding to your web presence in any way ask us how to optimize for, and keep the Quick Answer Box. It will help guide you to positive results. Whether you’re looking for website design, development, or you’re not sure what you need to take your site to the next level we’re there to help you figure it all out.