Every website wants to attain the richest prize on the Internet: the #1 ranking on Google. Even second prize, getting onto the first page of Google search results, will suffice for most.
The reason: barely anyone actually scrolls past that initial page. Statistics suggest only one out of four people will journey beyond the first page of search results. As a result, your website needs to find a place among the top results on Google or it will struggle to attract new organic visitors.
Yet when everyone has the same goal, achieving that feat is rather difficult – to say the least. Although with careful planning, and helpful advice as found below, it’s not impossible. Below are a few pointers for pushing your website to the #1 spot on Google:
Receive expert advice
The fight for first place is hard. Even if you’re in a super specialized niche, it is still a struggle to topple the competition in those all-important Google rankings.
With this in mind, never be afraid to reach out for expert advice. If you get a growth consultant on-board, this can help to save a lot of time and effort. Additionally, they have the knowledge to build your brand and place it on the right path towards Google glory.
Optimize your website
Your website needs to be fully optimized to stand a chance of ranking high during search results. What does this entail? Well there are many different SEO points to take into consideration, including:
- Using the right keywords.
- The website is user-friendly and responsive.
- The site is fast to load.
- It is optimized for mobile.
- Use of internal links.
- Meta descriptions and title tags for pages/posts.
- Images have a relevant title and alternative text.
Ultimately, this is a lot of hard work – particularly if you have no prior SEO experience. This is where a specialist can come into play. For instance, Digital Silk is a professional digital marketing and website development company who can wipe out the work and frustration of going it alone. Not to mention that their expertise will deliver an optimized site beyond your own capabilities.
Select the right keywords
Keywords are so important that, even though they were mentioned previously, they need their own dedicated section. The reason for this is simple: these are the words people will be typing into Google to find your website.
Due to the competition for general terms, it’s advised to go with long-tail keywords. These are essentially words which include the main keyword, yet incorporate other relevant words. For example, “online marketing” can be turned into “online marketing strategies for beginners”. The latter will have less search regularity out of the two, of course, but there’s less competition – and more chance of hitting top spot on Google as a result.
Post regular, high-quality blog posts
Quality blog content is integral for hitting top spot. Not only does it increase the scope for targeting more keywords, but you can also increase internal link usage and enhance your authority as an industry expert.
As for how to upgrade posts to that “high-quality” level, ensure they are stuffed with informative and useful information targeted towards your audience. Also use videos, pictures, lists, subheadings, and anything else that breaks the content up and enhances readability.