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How to Turn Your Business into the #1 Search on Google

Every website wants to attain the richest prize on the Internet: the #1 ranking on Google. Even second prize, getting onto the first page of Google search results, will suffice for most. 

The reason: barely anyone actually scrolls past that initial page. Statistics suggest only one out of four people will journey beyond the first page of search results. As a result, your website needs to find a place among the top results on Google or it will struggle to attract new organic visitors. 

Yet when everyone has the same goal, achieving that feat is rather difficult – to say the least. Although with careful planning, and helpful advice as found below, it’s not impossible. Below are a few pointers for pushing your website to the #1 spot on Google:

Receive expert advice 

The fight for first place is hard. Even if you’re in a super specialized niche, it is still a struggle to topple the competition in those all-important Google rankings. 

With this in mind, never be afraid to reach out for expert advice. If you get a growth consultant on-board, this can help to save a lot of time and effort. Additionally, they have the knowledge to build your brand and place it on the right path towards Google glory. 

Optimize your website 

Your website needs to be fully optimized to stand a chance of ranking high during search results. What does this entail? Well there are many different SEO points to take into consideration, including: 

  • Using the right keywords.
  • The website is user-friendly and responsive. 
  • The site is fast to load.
  • It is optimized for mobile. 
  • Use of internal links. 
  • Meta descriptions and title tags for pages/posts. 
  • Images have a relevant title and alternative text.

Ultimately, this is a lot of hard work – particularly if you have no prior SEO experience. This is where a specialist can come into play. For instance, Digital Silk is a professional digital marketing and website development company who can wipe out the work and frustration of going it alone. Not to mention that their expertise will deliver an optimized site beyond your own capabilities.

Select the right keywords 

Keywords are so important that, even though they were mentioned previously, they need their own dedicated section. The reason for this is simple: these are the words people will be typing into Google to find your website. 

Due to the competition for general terms, it’s advised to go with long-tail keywords. These are essentially words which include the main keyword, yet incorporate other relevant words. For example, “online marketing” can be turned into “online marketing strategies for beginners”. The latter will have less search regularity out of the two, of course, but there’s less competition – and more chance of hitting top spot on Google as a result.

Post regular, high-quality blog posts 

Quality blog content is integral for hitting top spot. Not only does it increase the scope for targeting more keywords, but you can also increase internal link usage and enhance your authority as an industry expert. 

As for how to upgrade posts to that “high-quality” level, ensure they are stuffed with informative and useful information targeted towards your audience. Also use videos, pictures, lists, subheadings, and anything else that breaks the content up and enhances readability.

Google Adwords Logo

Auto Ad Generation from Google is Coming

As the old adage goes “variety is the spice of life.” Everyone likes to have options and choices, your customers are no different. They are going to be looking for different services and products at different times. It’s important that your digital marketing efforts both appeal to these potential customers at these different points and fully encompass the entire breadth of your business. By having more ads running in your Google Adwords account you open up more possibilities of offering exactly what your customers are looking for at a given moment. According to Google, having more ads in your account leads to more impressions and more clicks. Since they are always looking for ways to help their customers increase online interactions, Google is implementing a new beta feature for Adwords. Essentially, Google will examine your current headlines, descriptions, ad extensions and relevant information found on your ads’ landing page to auto generate new ads as a way of expanding impressions and clicks for advertisers. This new feature will begin testing on September 24, 2017, and Google will notify all advertisers 14 days in advance of any auto ad creations. This will give time to review ads and decide whether to implement them or not. If no action is taken the new ads will begin to run after 14 days.

Reaching more people and adding more variety to online advertising efforts without having to put in work seems like a winning proposition- and most of the time that would be true. But it is always a good idea to keep an eye on all the factors of your online advertising efforts- including budget, keyword review, and conversion rates. As a certified Google Partner and Adwords expert, 3PRIME monitors each advertising account closely for any changes or impacts that new ads or policies may have. And while reaching a wider audience and more potential customers is great, there is also the need to ensure that you are targeting the right audiences and that any new ads – especially auto generated – aren’t bringing empty clicks to your website with little chance of increasing your business or gaining a new customer. If you are planning on taking advantage of this just be sure that someone is monitoring your account so you don’t end up spending money on underperforming ads.

June 14th Google Partner’s Livestream

The Google Partners event on June 14th was about finding ways to get your business online and how to optimize your web presence to reach more customers. Some of the important things we learned today were how mobile influences purchases, how consumer behavior is changing, and how to grow your business from there.

With the increase of mobile usage in the past few years, it is more and more important for your business to make use of digital platforms. Searches from mobile are more common than searches from desktop computers.  People are doing more local searches for services or products around them. In the last four years, a 34% increase in Google searches included the phrase “near me”. Mobile makes up 84% of ‘near me’ searches, and there is a strong purchase intent after a ‘near me’ search as 3 in 4 people who searched on mobile visited a business within 24 hours. This is why it is so important for a business to be up-to-date in the digital world, and be very mobile-friendly.

Consumer behavior has changed drastically over the past few years. People are reacting on a more immediate basis, consumer expectations are higher, and there is less brand loyalty involved in immediate purchases. Businesses are now forced to adapt to the in-the-moment decisions of consumers in order to keep up with the times. Years ago, purchases used to revolve around physical location and consumer knowledge was limited. Today people can go shopping and compare prices and features of products that aren’t in front of them but they may be interested in.

In order to grow your business, Google shows us how to win by taking business digital. In the past year, revenue growth was 4 times higher for business who used digital marketing. Online shopping is increasing 120% every year, so make sure your website is easy to access.  A couple of tips from Google’s presentation on how to grow your company included creating a free business listing on Google, creating a website that clearly states what your business offers and advertise through display ads, re-marketing, and use demographics to find new customers.

 

Missed the Livestream? Watch it below!