Pay-per-click (PPC) marketing has very specific and excellent benefits for certain situations and needs for search engine marketing. In some cases, PPC is the best solution for your business’ traffic needs, while in other situations, it is not likely to produce the desired results.
The most important thing to recognize is that PPC is a short-term solution to search engine marketing that provides instant gratification. This is as opposed to Search Engine Optimization which provides a long term solution to earning free traffic from search engines.
Our approach to PPC is guided by the following questions:
1) Will your business offering convert clicks into leads?
2) Does your website portray your offering properly?
3) Are there keywords and phrases that will draw in potential customers?
4) Does your budget support the ongoing costs of PPC marketing?
Call us to discuss your business’ needs and we’ll help you determine if Pay-Per-Click marketing is a good fit for your offering and how best to approach this investment.
Your initial consultation is free, and we will explain at that time how pricing works for consulting and management.