3 Key Steps to Creating Your Own Successful E-Commerce Site

3 Key Steps to Creating Your Own Successful E-Commerce Site

The world is rapidly becoming more digital, and for somewhat obvious reasons. For one, it creates greater flexibility, convenience for people who are always on the go and can save you a lot of time in many instances. In light of this, many businesses are also finding that making their products and services available online may be a good idea. This is because an increasing number of people now have access to the internet as well as mobile phones which makes it easier for businesses to meet their target audiences where they are. If you’ve been thinking about creating an e-commerce site, then this article is going to outline three key steps you should consider.

Develop a Solid SEO Strategy

If you don’t want your site to drown in the deep oceans of the world wide web, it is advisable that you develop a solid SEO strategy when creating an e-commerce website. Search engine optimization is what can take your site from the 100th results page within Google right up to the first. It isn’t particularly an easy task, and it takes time, skill, as well as consistency to get there. You can, however, use a few SEO tricks to speed up the process and ensure your site is visible to the people you’re targeting. Some essential SEO strategies to consider for your e-commerce site include creating unique product descriptions, encouraging user reviews, linking between pages where possible, optimizing the website for mobile, including pictures and videos alongside product descriptions and regularly checking your page for errors. There are many other strategies that you should consider in order to ensure the end users experience is unforgettable and your site gains greater visibility.

Create the Right Design and Content

Another major step in creating a successful e-commerce website is to create the right design and ensure you have the right content. To begin with, you should choose a design that aligns with your products and services and appeals to your target audience. Some things to consider when choosing a design for your site includes how information is arranged on the site, the colors you choose, the background theme, as well as how easy it is to navigate around the site. When choosing a web designer for your e-commerce site, you should think about whether or not they have e-commerce expertise, their design style by looking at their portfolio beforehand, checking for reviews, as well as inquiring about whether they’ll assist with site maintenance. You should also get a reputable and reliable web developer to build your site as a well-functioning and responsive website. In terms of content, paying attention to the tone, ensuring it’s engaging, and making sure there are zero grammatical errors is important,

Take Measures to Make Sure Your Site is Secure

When running an e-commerce site, one of the most critical steps to take is ensuring your site is secure. You’ll be dealing with a lot of sensitive information, so customers need to feel safe and know their data is well-protected. One of the first things you can do in this light is invest in support and cloud solutions from theaccessgroup.com to ensure you have secure hosting. You can also try keeping your software updated, using fraud prevention geo-location software, creating a security manual, and using hacker protection software. Additionally, you’ll need to conform to the GDPR, which is coming into effect this May.

An e-commerce business is one that can be extremely lucrative if you take the right steps to make it work. Ideally, you should endeavor to create a site that provides products that make your customers’ lives easier and is easy to use. By following some of the steps mentioned in this article amongst others, you should see gradual growth in your e-commerce business.

Photo by Ana Tavares on Unsplash

Need Great Hosting?

Click here to order! Limited time: save 40% on your first invoice and receive 30% off for life on our Managed SSD VPS line. Trust your data to our managed server experts! Coupon Code KH4030

How to Create G Suite Templates for Project Quotes

Having a Google account means that you have access to apps such as Google Docs and Google Sheets. These apps a free for any Google account user and come in handy as you can access them anytime you come online. However, If you signed up for GSuite you’re offered more services for you and your organization. One of the services provided by GSuite is the ability to create and upload your own templates.  

Coping and pasting information over and over can be time-consuming. In order to be more productive, it’s best to use a template that has the information already in place so you can finish your work faster. Google offers pre-made templates for you to use whenever you want, but if you wanted something more specific for your business you have the option of creating and uploading your own.

In this tutorial, we’ll look at how to set up a quote template using Google Sheets, how to style it, and then how to save and upload it to your Template Gallery to access it anytime you need it.

 

First Step: Set Up The Template

The first thing you need to do is open a new document in the Google Sheets main page.

 

 

What we’re going to do next is create two sheets on the very bottom of this new document. Any formulas you write in the first sheet will then be applied to the second sheet. Following the images below, say you entered the telephone number for your company in the first sheet in cell B16. Now take a look at the formula used in cell 54 and see how the number showed up on the second sheet. You can write formulas in anywhere you want/need them.

Add two sheets on the bottom of the document

First Sheet (Settings): Enter Phone Number in cell B16

 

Second Sheet (Price Quote): Formulate the number to appear in cell 54

 

Second Sheet (Price Quote): Results

 

Once you have added the two documents on the bottom begin setting up the First Sheet with information on your company. Any contact information can be applied to this sheet and make sure you add in your formulas you want to be applied to the second sheet. You can style this sheet however you want. See image below for an example:

 

 

If you feel more comfortable adding placeholder text you can do so, that way you know where everything goes and how the template will look with information added. Once the company information is added you can work on the next sheet.

This sheet will be the actual layout for the quote that you can print anytime and send to your customers. Same as setting up the first sheet, add in any information you’d need for taking a quote. Arrange and style the layout however you want, you can add your company logo and change the colors of the sheet to represent your company colors. Having all this information on the template will make your work more productive since you don’t have to constantly create a new quote from scratch. See image below for an example:

 

 

Once you have all the information you need and you’re happy with the layout/style you’re done with the first step. Now all that’s left is adding the template to you’re Template Gallery.

 

Second Step: Add to Template Gallery

To submit the template to your Template Gallery you need to go back to the Google Sheets main page. Once there, click on Template Gallery. In your company section, there is a button that lets you submit a document that you want to be a template. Click the button to begin the process of uploading your document. See images for an example:

Hit the submit button

Select the sheet you just created (make sure it’s in a folder you can remember)

 

Pick a category the template falls under

 

You’re all finished!

 

Your document is now a template you can use anytime you need to make a quote, it’s fast and easy to access. Now that you know how to create and save templates, let us know what you think below!

Will Facebook Email Targeting Consent Certification Change Things for Advertisers?

Facebook has recently come into hot water after sharing user data without consent. Personal data was taken from 50 million Facebook users and given to Cambridge Analytica, which violates the Facebook policy. This data was taken before the Trump and Brexit campaigns and used as a means to reach voters through custom audiences. Custom audiences used by Facebook since 2012 helped to target certain groups of people instead of broad demographics. Facebook still uses ad targeting, which is their number one advertising tool. This helps to drive repeat sales, which many companies are now doing.

In the past 15 years, marketing has changed with companies gathering data from customers for ad targeting. The evolution of marketing has changed with more access to people’s data, and the rules over the years have also changed. When ad targeting first started, many people did not realize that much of the data they made available could be shared and made available to any company to use. Over time, the rules on data usage have changed and we now have more privacy policies on data sharing. Cambridge Analytica misused the data from users’ Facebook profiles. They violated privacy laws and collected data from users that they were not aware of how much data they were actually sharing.

This was Facebook’s worst scandal in its history, and it’s a major breach of trust. Facebook had collected logs of phone calls and text messages. Facebook has given it’s users the sense that they have control over their audiences, but they actually grab all information from us that we made available.

Facebook is trying to review what they did wrong and how they can change third-party data to be responsibly used. Data was sold to third-party companies who retargeted customers through ads on Facebook. They are now trying to have a tougher stance on data regulation and third-party company access. Should this have taken a scandal for Facebook to finally enforce tougher laws for data privacy?