Google My Business has rebranded to Google Business Profile. What does this mean for you?

Google has recently launched the biggest update to business profiles yet. They have completely changed how businesses manage their listing and rebranded GMB to Google Business Profile.

So What’s New?

The biggest, and most glaring, change is that you, a local business owner, no longer need to go into Google Business Manager to manage your profile. It is now all done on Search. All you have to do is type your business name into Google Search and you’ll be presented with the following screen:

What About Managing Multiple Locations?

If your business has multiple locations to manage, nothing changes. You can still access the existing GMB manager. This will continue to be the way to manage multiple businesses or locations.

Can I still use the GMB Business Manager pages to manage my single listing?

Yes you can for the time being. Google is planning to migrate business owners who manage a single business to the new way of using Search for managing your listing though. As a part of this rebrand and recent changes, Google will also be retiring the Google My Business app in 2022.

Linkedin Dark Mode, Is Your Profile Getting Lost on a Dark Screen?

With Linkedin making their dark mode feature available globally last month, it now gives users the option to choose between a dark or light screen. Dark mode, which is often used to ease eye strain, is a very common feature used on social media platforms. It’s important for businesses to take notice of this change and review their profiles to accommodate any changes needed to the cover or logo. Before the feature was an option, you might have seen a business profile with dark branding to contrast the white background on Linkedin, but now that you can switch to a darker view that branding will be harder to see or gets losts.

 

Examples:

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It might be beneficial for your business to update your social media branding to accommodate this new change.

 

3PRIME can help you with this!

 

We can create  “dark-mode friendly” cover and logo files for company LinkedIn pages so your business’ branding will stand out in either mode without getting lost.

 

Examples:

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Contact us today and see how we can help!