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Google Partner’s Connect 6/25

The Google Partner’s Connect from today was all about how consumers have changed behaviors, which in turn changes the way we do business. Since consumers are in the driver’s seat, companies have to follow their every step in order to efficiently connect with their consumers. Connecting in the digital age is now more important than ever since consumers go digital to decide what to purchase and from where.

Since over 50 percent of the world has internet access, the ever changing times are prompting companies to be more mobile-friendly. Mobile changes everything and gives us power, while keeping us constantly connected. There are currently over 8 billion connected devices from smartphones to smart watches – which are more devices than people on the Earth. In 2020, there will be over 20 billion connected devices, which pressures companies to always be up the latest technologies to communicate with consumers.

Mobile shopping is now more popular than ever and digital shoppers are now representing over 1.8 billion of the entire global population. Consumers are more curious and constantly look up information on Google and Youtube. The phrase “just Google it” has become more known than ever. Youtube is also a platform that companies use to give consumers detailed product descriptions. In the past 2 years, videos with the word “review” in the title had over 50,000 years worth of mobile watch time on just mobile alone. Platforms like Youtube are extremely important to utilize for path to purchase.

Consumer behavior is changing, and we are now seeing the following three behaviors from consumers.

  1. The first behavior is consumers are more demanding now that everything is quickly available on mobile. With Google, all of the information we need is right at our fingertips. We get a more personalized and accurate view of the world from location and language to how companies convey their brand. Consumers no longer include “near me searches”, since Google has the technology to discover your current location.
  2. The second behavior consumers use is an increase in searches for personal products and services. An increase in “I” or “me” searches, such as “which dog is right for me?” are trending with Google searches. Consumers are demanding more immediate assistance, loyalty from retailers and expect companies to engage and make their shopping experience user-friendly.
  3. The third behavior seen with consumers is they are becoming impatient with services. In fact, mobile searches for same day shipping has increased by 120%, and major companies like Amazon need to meet the needs of these consumers.

With the age of assistance, there are now more opportunities than ever to connect with consumers. You must make sure item description is up to par – from title descriptions to rich keywords. Reach the right people to your products and stand out with free shipping and promotions during holiday seasons. Use past data from last holiday season to anticipate the upcoming holiday season: anticipate traffic, highlight promotions, have a quick mobile site and use the correct audiences. By creating a seamless shopping experience for our consumers in this digital age, you will be sure to see both sales and efficiency increase.

 

Below is the Google Partner’s Connect Video if you have not yet seen it today!

June 14th Google Partner’s Livestream

The Google Partners event on June 14th was about finding ways to get your business online and how to optimize your web presence to reach more customers. Some of the important things we learned today were how mobile influences purchases, how consumer behavior is changing, and how to grow your business from there.

With the increase of mobile usage in the past few years, it is more and more important for your business to make use of digital platforms. Searches from mobile are more common than searches from desktop computers.  People are doing more local searches for services or products around them. In the last four years, a 34% increase in Google searches included the phrase “near me”. Mobile makes up 84% of ‘near me’ searches, and there is a strong purchase intent after a ‘near me’ search as 3 in 4 people who searched on mobile visited a business within 24 hours. This is why it is so important for a business to be up-to-date in the digital world, and be very mobile-friendly.

Consumer behavior has changed drastically over the past few years. People are reacting on a more immediate basis, consumer expectations are higher, and there is less brand loyalty involved in immediate purchases. Businesses are now forced to adapt to the in-the-moment decisions of consumers in order to keep up with the times. Years ago, purchases used to revolve around physical location and consumer knowledge was limited. Today people can go shopping and compare prices and features of products that aren’t in front of them but they may be interested in.

In order to grow your business, Google shows us how to win by taking business digital. In the past year, revenue growth was 4 times higher for business who used digital marketing. Online shopping is increasing 120% every year, so make sure your website is easy to access.  A couple of tips from Google’s presentation on how to grow your company included creating a free business listing on Google, creating a website that clearly states what your business offers and advertise through display ads, re-marketing, and use demographics to find new customers.

 

Missed the Livestream? Watch it below!