Google Partner’s Connect 6/25

The Google Partner’s Connect from today was all about how consumers have changed behaviors, which in turn changes the way we do business. Since consumers are in the driver’s seat, companies have to follow their every step in order to efficiently connect with their consumers. Connecting in the digital age is now more important than ever since consumers go digital to decide what to purchase and from where.

Since over 50 percent of the world has internet access, the ever changing times are prompting companies to be more mobile-friendly. Mobile changes everything and gives us power, while keeping us constantly connected. There are currently over 8 billion connected devices from smartphones to smart watches – which are more devices than people on the Earth. In 2020, there will be over 20 billion connected devices, which pressures companies to always be up the latest technologies to communicate with consumers.

Mobile shopping is now more popular than ever and digital shoppers are now representing over 1.8 billion of the entire global population. Consumers are more curious and constantly look up information on Google and Youtube. The phrase “just Google it” has become more known than ever. Youtube is also a platform that companies use to give consumers detailed product descriptions. In the past 2 years, videos with the word “review” in the title had over 50,000 years worth of mobile watch time on just mobile alone. Platforms like Youtube are extremely important to utilize for path to purchase.

Consumer behavior is changing, and we are now seeing the following three behaviors from consumers.

  1. The first behavior is consumers are more demanding now that everything is quickly available on mobile. With Google, all of the information we need is right at our fingertips. We get a more personalized and accurate view of the world from location and language to how companies convey their brand. Consumers no longer include “near me searches”, since Google has the technology to discover your current location.
  2. The second behavior consumers use is an increase in searches for personal products and services. An increase in “I” or “me” searches, such as “which dog is right for me?” are trending with Google searches. Consumers are demanding more immediate assistance, loyalty from retailers and expect companies to engage and make their shopping experience user-friendly.
  3. The third behavior seen with consumers is they are becoming impatient with services. In fact, mobile searches for same day shipping has increased by 120%, and major companies like Amazon need to meet the needs of these consumers.

With the age of assistance, there are now more opportunities than ever to connect with consumers. You must make sure item description is up to par – from title descriptions to rich keywords. Reach the right people to your products and stand out with free shipping and promotions during holiday seasons. Use past data from last holiday season to anticipate the upcoming holiday season: anticipate traffic, highlight promotions, have a quick mobile site and use the correct audiences. By creating a seamless shopping experience for our consumers in this digital age, you will be sure to see both sales and efficiency increase.

 

Below is the Google Partner’s Connect Video if you have not yet seen it today!

Redirecting to “Thank You” Pages with Contact From 7 for All Browsers

When you want your CF7 form to do something more than flash a message on the same page, you may want it to redirect to a proper thank you page for many reasons including analytics, metadata, and letting the user know that the contact process has been completed.

Normal redirects using an event listener

CF7 recommends this line of code to be placed wherever your JS will be set.

<script>
document.addEventListener( 'wpcf7mailsent', function( event ) {
    location = 'http://example.com/';
}, false );
</script>

This will work for browsers that handle multiple types of scripts well such as Chrome and Firefox. However, not all browsers were created equal.

Issues with Safari and IE when redirecting with event

Normally, when you want to redirect to any page after an action or event is made, javascript/jquery can help you with that. Yet in the cases of select browsers such as Safari or Internet Explorer, they may not take to the code as easily as other browsers can. This unfortunately happens when attempting to redirect with the event above. In some cases, the form page will refresh and clear itself even though an email has been sent. This then becomes an issue for the user, as while an email will still be sent to the intended recipient, the customer will not know unless they too receive a copy. Even still, they might re-fill the form out again and again and merely assume the form is broken if it never gives them a confirmation or thank you for submitting to the form.

There are many ways we have attempted to fix this “bug” and all scripting options either wouldn’t work or would result in an email not sending. For example, a script that listens to the click of the submit button can redirect to another page, however it must wait for the email to send before going to a new page or else the email can be skipped altogether which would be bad. So we could go through some loops in the additional scripting, or we can use a simple solution in the form of a plug in.

A plugin for your plugin

It might sound silly, but there’s no shame in a WordPress plugin asking for help from other plugins. Contact Form 7 forms never had an intention to redirect after completion, although they do suggest code to help with that they have no inherent setting or feature to make it simpler. Contact Form 7 Redirection does all the heavy lifting for you, using support code to help establish and event that will help you redirect to any WordPress page you have created or any external site of your choice by simply editing the form and going to a new tab that should be created called “Redirect Settings”. It does come with a couple extra settings and chances to add scripts if you wish, but the only step you would need to take is choosing which page to redirect to after the form is completed. We highly recommend using this plugin for anyone that has CF7 installed, as it is will make your redirections easier but also get the message across to your users that would like to know if they have completed their requests/submissions. Best of all, it works in all browsers! The plugin code has been tested and we can confirm that it is safari and internet explorer compatible.

Just remember that if your plugin is giving you trouble or having issues in select cases, there may also be a companion plugin out there to solve your troubles.

3 Key Steps to Creating Your Own Successful E-Commerce Site

3 Key Steps to Creating Your Own Successful E-Commerce Site

The world is rapidly becoming more digital, and for somewhat obvious reasons. For one, it creates greater flexibility, convenience for people who are always on the go and can save you a lot of time in many instances. In light of this, many businesses are also finding that making their products and services available online may be a good idea. This is because an increasing number of people now have access to the internet as well as mobile phones which makes it easier for businesses to meet their target audiences where they are. If you’ve been thinking about creating an e-commerce site, then this article is going to outline three key steps you should consider.

Develop a Solid SEO Strategy

If you don’t want your site to drown in the deep oceans of the world wide web, it is advisable that you develop a solid SEO strategy when creating an e-commerce website. Search engine optimization is what can take your site from the 100th results page within Google right up to the first. It isn’t particularly an easy task, and it takes time, skill, as well as consistency to get there. You can, however, use a few SEO tricks to speed up the process and ensure your site is visible to the people you’re targeting. Some essential SEO strategies to consider for your e-commerce site include creating unique product descriptions, encouraging user reviews, linking between pages where possible, optimizing the website for mobile, including pictures and videos alongside product descriptions and regularly checking your page for errors. There are many other strategies that you should consider in order to ensure the end users experience is unforgettable and your site gains greater visibility.

Create the Right Design and Content

Another major step in creating a successful e-commerce website is to create the right design and ensure you have the right content. To begin with, you should choose a design that aligns with your products and services and appeals to your target audience. Some things to consider when choosing a design for your site includes how information is arranged on the site, the colors you choose, the background theme, as well as how easy it is to navigate around the site. When choosing a web designer for your e-commerce site, you should think about whether or not they have e-commerce expertise, their design style by looking at their portfolio beforehand, checking for reviews, as well as inquiring about whether they’ll assist with site maintenance. You should also get a reputable and reliable web developer to build your site as a well-functioning and responsive website. In terms of content, paying attention to the tone, ensuring it’s engaging, and making sure there are zero grammatical errors is important,

Take Measures to Make Sure Your Site is Secure

When running an e-commerce site, one of the most critical steps to take is ensuring your site is secure. You’ll be dealing with a lot of sensitive information, so customers need to feel safe and know their data is well-protected. One of the first things you can do in this light is invest in support and cloud solutions from theaccessgroup.com to ensure you have secure hosting. You can also try keeping your software updated, using fraud prevention geo-location software, creating a security manual, and using hacker protection software. Additionally, you’ll need to conform to the GDPR, which is coming into effect this May.

An e-commerce business is one that can be extremely lucrative if you take the right steps to make it work. Ideally, you should endeavor to create a site that provides products that make your customers’ lives easier and is easy to use. By following some of the steps mentioned in this article amongst others, you should see gradual growth in your e-commerce business.

Photo by Ana Tavares on Unsplash

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How to Create G Suite Templates for Project Quotes

Having a Google account means that you have access to apps such as Google Docs and Google Sheets. These apps a free for any Google account user and come in handy as you can access them anytime you come online. However, If you signed up for GSuite you’re offered more services for you and your organization. One of the services provided by GSuite is the ability to create and upload your own templates.  

Coping and pasting information over and over can be time-consuming. In order to be more productive, it’s best to use a template that has the information already in place so you can finish your work faster. Google offers pre-made templates for you to use whenever you want, but if you wanted something more specific for your business you have the option of creating and uploading your own.

In this tutorial, we’ll look at how to set up a quote template using Google Sheets, how to style it, and then how to save and upload it to your Template Gallery to access it anytime you need it.

 

First Step: Set Up The Template

The first thing you need to do is open a new document in the Google Sheets main page.

 

 

What we’re going to do next is create two sheets on the very bottom of this new document. Any formulas you write in the first sheet will then be applied to the second sheet. Following the images below, say you entered the telephone number for your company in the first sheet in cell B16. Now take a look at the formula used in cell 54 and see how the number showed up on the second sheet. You can write formulas in anywhere you want/need them.

Add two sheets on the bottom of the document

First Sheet (Settings): Enter Phone Number in cell B16

 

Second Sheet (Price Quote): Formulate the number to appear in cell 54

 

Second Sheet (Price Quote): Results

 

Once you have added the two documents on the bottom begin setting up the First Sheet with information on your company. Any contact information can be applied to this sheet and make sure you add in your formulas you want to be applied to the second sheet. You can style this sheet however you want. See image below for an example:

 

 

If you feel more comfortable adding placeholder text you can do so, that way you know where everything goes and how the template will look with information added. Once the company information is added you can work on the next sheet.

This sheet will be the actual layout for the quote that you can print anytime and send to your customers. Same as setting up the first sheet, add in any information you’d need for taking a quote. Arrange and style the layout however you want, you can add your company logo and change the colors of the sheet to represent your company colors. Having all this information on the template will make your work more productive since you don’t have to constantly create a new quote from scratch. See image below for an example:

 

 

Once you have all the information you need and you’re happy with the layout/style you’re done with the first step. Now all that’s left is adding the template to you’re Template Gallery.

 

Second Step: Add to Template Gallery

To submit the template to your Template Gallery you need to go back to the Google Sheets main page. Once there, click on Template Gallery. In your company section, there is a button that lets you submit a document that you want to be a template. Click the button to begin the process of uploading your document. See images for an example:

Hit the submit button

Select the sheet you just created (make sure it’s in a folder you can remember)

 

Pick a category the template falls under

 

You’re all finished!

 

Your document is now a template you can use anytime you need to make a quote, it’s fast and easy to access. Now that you know how to create and save templates, let us know what you think below!

Will Facebook Email Targeting Consent Certification Change Things for Advertisers?

Facebook has recently come into hot water after sharing user data without consent. Personal data was taken from 50 million Facebook users and given to Cambridge Analytica, which violates the Facebook policy. This data was taken before the Trump and Brexit campaigns and used as a means to reach voters through custom audiences. Custom audiences used by Facebook since 2012 helped to target certain groups of people instead of broad demographics. Facebook still uses ad targeting, which is their number one advertising tool. This helps to drive repeat sales, which many companies are now doing.

In the past 15 years, marketing has changed with companies gathering data from customers for ad targeting. The evolution of marketing has changed with more access to people’s data, and the rules over the years have also changed. When ad targeting first started, many people did not realize that much of the data they made available could be shared and made available to any company to use. Over time, the rules on data usage have changed and we now have more privacy policies on data sharing. Cambridge Analytica misused the data from users’ Facebook profiles. They violated privacy laws and collected data from users that they were not aware of how much data they were actually sharing.

This was Facebook’s worst scandal in its history, and it’s a major breach of trust. Facebook had collected logs of phone calls and text messages. Facebook has given it’s users the sense that they have control over their audiences, but they actually grab all information from us that we made available.

Facebook is trying to review what they did wrong and how they can change third-party data to be responsibly used. Data was sold to third-party companies who retargeted customers through ads on Facebook. They are now trying to have a tougher stance on data regulation and third-party company access. Should this have taken a scandal for Facebook to finally enforce tougher laws for data privacy?

 

Google Partner’s Connect 3/13

The partner’s connect this week was about the importance of video ads, and finding ways for your business to use them. Youtube is a platform that can transform your business, like it has for many others. Videos play into the consumer journey, and allow the consumer to relate more than to a text ad. By adding a deeper experience, with sight, sounds and motion – you can create an add that will not be ignored. Youtube allows companies to play into a powerful storytelling format, expressing emotion and connecting with consumers in ways you can’t with other ad types.

As Google searches capture people, video is able to move people. Youtube has a large viewing among users – 1.5 billion users per month will view videos one hour per day. With that amount of time spent on video platforms, you want to be able to get your point across efficiently in a short amount of time. You are able to reach the right audience through intent to purchase, and identify keyword themes. Since over 50 percent of Youtube viewership is done on a mobile device, you need to try to reach users across all devices. You can be more precise with your ads to target life events, target through consumer patterns and target searched keywords on Google. You can also re-engage users who didn’t convert with remarketing and consumer match by using the remarketing list to change engagers to converters. Companies see big results when they reach the right people based on user intent.

Another issue with the digital world is how to get mobile user’s attention. Since people frequently multi-task, you have a matter of seconds before your audience is disengaged. Since mobile users have all of the control at their fingertips, they have to option to skip anything that does not appeal to them. 7 in 10 teens watch over 3 hours of mobile video per day. 8 in 10 adults will multitask on another device when watching Youtube videos. This means ⅓ of ads are missed, making companies more competitive for attention. TV viewers pay attention to only 45 percent of the commercial time. Since the next generation has skippable content, it is important that we make ads to engage consumers based on targeting through interests. Video ads on Youtube make it possible to know your ad’s viewability. Since video ads are allowed to be seen and heard, there will be a 2.6x higher brand and product consideration from using these ads. Youtube ad’s are 95 percent viewable with full sight and sound, which will give your brand the attention it deserves. If you are interested in getting more attention towards your brand, contact 3PRIME LLC today!

You can view the video replay right here!

 

Featured Snippet Guidelines

Being an expert in a field is a wonderful thing. Applying that expertise and sharing it with others is even better. By now we’ve all been searching for something Google and seen a Featured Snippet (like the ones in this post) at the top of their organic search results. In looking at these snippets that 3PRIME has helped clients create you will notice that each one provides the best answer to the very specific search query or question in the most succinct and informative way possible. These are just a few of the examples of Featured Snippets that 3PRIME has helped develop. They include very specific car transportation routes, a niche mechanical device for filtering light, and answering what it means to be eligible for SSDI. Featured Snippets don’t replace organic search results and aren’t necessarily directly related to the first or even second organic result of any search. What Featured Snippets do is seek to best answer a search query and show that above any website search results, allowing a user to get a short answer without having to visit a site at all.

How to Get Noticed and Featured by Google

  1. Use long-tail and highly targeted keywords
  2. Be mindful of page titles and descriptions
  3. Create in-depth content with easily digestible and structured information

Use long-tail and highly targeted keywords. Oftentimes Google will show a snippet for very specific keywords or a question that a user searches for. The more specific and targeted your content is to a keyword or query, the more likely you are to get a Featured Snippet. Identifying and utilizing long-tail keywords within your content will ultimately provide Google with more opportunities to feature your content.

Be mindful of page titles and descriptions. The titles and descriptions of your pages provide Google and other search engines with insight into the content of your page. Page titles provide some of the best opportunities to provide Google with highly relevant keyword data and information about page content. Optimizing page titles to include unique and relevant keywords that a user is searching for holds tremendous weight with Google. Optimizing content for all aspects of Google is important for obtaining a Featured Snippet. While it is true that a Featured Snippet does not necessarily correlate to the first organic search result, being on page 1 does help boost the likelihood of being featured.

Create in-depth content with easily digestible and structured information. When writing content that you hope to be featured by Google the first thing is to make sure that you are thoroughly answering the query. Signaling to Google through the use of hyper-focused, long-tail keywords is a great place to start, but certainly not the only thing that matters to Google. Two other pieces that are often missed when writing highly specific content is ensuring that it can be displayed as a Featured Snippet in such a way that it answers the question that someone types into Google. The other piece is to fully develop content. While you want Google to be able to pull a list or short piece of content to fill in a Featured Snippet, the page itself should be robust and full of well-developed and informative answers to the search query. Long-form content is important to Google insofar as ranking a page for providing a thorough answer to a search query or question. What is generally meant by long-form content is a page with over 1,500 words, with very thorough, well-written, and exceptional content.

When creating a page to answer a question and hopefully obtain a Featured Snippet, don’t be afraid to research and provide a long, thoughtful, fully fleshed out answer- it’s exactly what Google wants. Combined with best SEO practices and targeting highly specific keywords and queries you’ll position yourself much better in Google search engine rankings and be that much closer to getting a Featured Snippet and improving traffic to your website. Focus and speed are essential in today’s world, with the average attention span dropping from 12 seconds to 8 seconds over the past 15 years it has become more paramount than ever to give quick, easily processed and understood information. Google wants to provide its users with easy to read and identify information, so the next time you are creating new content or adding to your web presence in any way ask us how to optimize for a Featured Snippet. It will help guide you to positive results. Whether you’re looking for website design, web development, or you’re not sure what you need to take your site to the next level 3PRIME is here to help you figure it out.

The Number One Mistake Most WordPress Ecommerce Sites Are Making On Their Product Details Page

Credit: Pxhere

The main aim of any ecommerce website is, of course, to sell a product or service. So it’s no surprise that one of the most important pages on a website of this nature is the product details section.

In fact, around 47 percent of visitors will visit your products or services pages before anything else. Yet all too often, web designers make the same mistake on this critical page, hamstringing sales, and failing to convert.

This all-too-common blunder is to create product pages that fail to give sufficient information about the items they promote, or that fail to do so in a clear and comprehensible manner. Clarity is critical if you want people to stick around and make a purchase; they need to know exactly what they’re looking at, and why they should want to buy it.

Fortunately, while this mistake is a common one, it is also easy to avoid, and easy to remedy. Run through this checklist when composing your product details pages, and not only will you have boosted your sales potential, but you’ll also be one more step ahead of your competitors.

Recommended reading: 5 Tips For Helping Your Ecommerce Site Compete With The Big Boys

The Devil Is In The (Product) Details

A lot of the problem lies in failing to provide enough actual information about the product or service being sold. When a potential customer heads to your product details page, they’re hoping to learn more about your products, how they’re made, and what sets them apart.

However, if you’re familiar with the format of a typical WordPress ecommerce store, for example, you will already have seen how many of these websites provide no more than the item’s name and price. Many even fail to include a picture of the product.

A lot of this comes down to a lack of familiarity with basic web design. Aspiring entrepreneurs set up their stores, making the best they can of the tools available, and avoiding extensive modifications to store templates in case they impact functionality.

Unfortunately, while this may seem like the safe approach, it can severely damage your sales. Consider what your customers want to know about your product, and what you want to tell them.

  • Create a list of these key points, and work them into a concise, but informative product description.
  • Make sure your pricing structure is clear, or that there is a straightforward and obvious means of securing a quote.
  • Provide details of factors such as the materials used, where they are sourced, and whether there are any available variants on the same product.
  • If an item is out of stock, ensure this is clearly stated, and if possible provide details of when it may be available again.

It can be tough to answer all of your customers’ questions from the word go, but you can always add further information at a later date, or engage with customers directly to respond to their queries.

A Picture Speaks A Thousand Words

Another aspect of providing clear and engaging information about your products is to include high quality pictures of the products themselves. Choose an angle that gives a clear view of the product and its key features. Depending on the complexity of the item, or the novelty of its features, you could even follow FitBit‘s example, and add a few labels to the image.

Credit: FitBit

Remember, it’s not just about how these images appear on your website, but the impression they give when they show up in searches, or are shared on social media. This means great photography is critical. Ensure that your subject is well-lit, and in focus, without any distracting elements in the background. Consider running your images through some post-processing software,  such as Lightroom, to give them that extra sparkle.

Naturally, video content can also give your product page a boost. However, this should not come at the expense of the other elements we have mentioned. You want customers to understand what you are selling at a glance. That being said, including an explainer video that gives a little more insight into the product’s features, conception, or manufacture can all help to engage your site visitors and boost the chance of making a sale.

Shore Up That SEO

Since you’ll be writing some carefully-worded copy to really convey your brand’s message, and provide a clear picture of what you’re selling, this is a great opportunity to up your ecommerce SEO game. After all, where better to target your niche keywords and key-phrases than on the page that promotes your niche?

Be careful not to over-stuff your page with keywords, or it will seem clunky, unprofessional, and potentially untrustworthy. Instead, use your target words and phrases where they feel natural. Work them into headings where possible, and only link to relevant, related material.

Not only will this make it easier for visitors to navigate your website, but it will also help to raise your authority with search engine crawlers, making it more likely that people will find your website in the future.

SEO tactics even encompass your page URLs, so make sure your website uses a consistent and intuitive format throughout. This is one of the areas where underpinning your store with a flexible ecommerce CMS can be particularly helpful. Many of these systems enable you to set a desired format for your URLs, and will automatically generate consistent, meaningful addresses for each of your web pages.

Keep It Clean and Simple

There may be dozens of things you want to say about your product, or features you want to showcase. However, as with most aspects of web design, less is more. While it is important to provide detailed information about your product, this information also needs to be concise and easy to digest.

The same applies to your use of images and video. While you may decide to include more than one photograph of a product, make sure that there is a clear main image, in a prominent position.

Avoid cluttering the page with extra elements, or too many pictures. The more visually confusing the page is, the less likely your customers are to stick around and sift through it. Take a look at this example from Best Made. They have a clean, minimalist aesthetic, including a clear item name, visual content, and some killer copy to back it all up.

Credit: Best Made Co.

It is worth remembering that cookie-cutter design choices, and a lack of clarity are damaging on any form of website. These errors are more prevalent on platforms such as WordPress, where it is all too tempting to simply pick a template, and change the bare minimum. However, great branding is all about standing out from the crowd. If your website looks generic, then visitors will expect your product to be generic as well.

So whether you are working with WordPress, or using an ecommerce CMS, take the time to streamline your aesthetic. Refine your brand’s voice, polish your SEO strategy, and of course, create some high quality product pages that inform, inspire, and ultimately sell.

Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she covers a range of topics in the world of ecommerce, offering tips on how brands can make the most of the content that they have on the website for their online business.

Effective, professional and vibrant design in 2018

Effective, professional and vibrant design in 2018 means:

1) Content First

Don’t tell; show. Long introductions, framing and slow reveals are a thing of the past: let visitors see your product in the best light right off the bat.

2) Simplicity & Boldness

Most books can be boiled down to an article; most articles, to a paragraph; most paragraphs, to a sentence.
Instead of populating the page with myriad competing elements and creating visual noise, show the essentials and leave the details under a link.

3) Interactivity

A website isn’t a PDF – modern designers have powerful tools to bring a site to life.
Scrolling effects, mouse-over rollovers, animations and color effects are excellent ways to punch up your offerings and engage your visitors.

4) Clarity

Today’s web user has to sift through a staggering amount of information quickly, and make snap decisions on the fly.
If a site is confusing to navigate and doesn’t get to the point right away, the user will leave and find one that does.

5) The WOW Factor

The difference between a merely competent website that languishes, and a memorable one that gets the lead, can come down to one thing that makes the visitor go “Wow!”
Whether it’s a rarely-seen rollover effect, unique & beautiful artwork, or fun copy, a great site aims to deliver an unexpected delight to the visitor.

Divi WordPress Theme

Divi Mobile Menu Displays “A” Instead of Hamburger Menu Icon

Does you Divi mobile menu show an “A” instead of the traditional hamburger icon? We recently came across this problem with a few of our Divi-based websites.

After an update we noticed an “A” appearing in place of the hamburger icon on mobile menus. Once the issue was inspected in the browser, it became clear that some core theme files were requested from the child theme folder – but they were not present there.
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