5 Best Tips To Increase eCommerce Revenue

In a recent press release from DesignRush, we contributed to the best practices for ecommerce web design. The attribute we contributed to regards ensuring your web design employ clear calls to action. The obvious one for ecommerce is “add to cart”, but there are many others to consider!
In addition to actually purchasing, your design can incorporate opportunities for customers to read reviews, request a coupon, start a chat or some other interaction that increases the visitor's engagement with your website.
The more engaged your visitors are, the more likely you are to win their interest and their business!

Report: Advantages of Custom Software Development

In a recent press release from Software Development Company SDCR, we helped them identify the core advantages for company’s to develop custom software compared with off-the-shelf software.

6 Tips to Make Your WordPress Site More Secure

WordPress is the most popular Content Management System out there simply because it’s free, easy to use, has great documentation but, more importantly, because it’s secure. However, with that being said, it’s still not foolproof. There are still a few things you can do from your end to ensure it’s as secure as possible. Take a look at some of the following tips to keep your WordPress as secure at all times.

1. Choose a New Hosting Provider

Many hosting providers like Hosting Foundry have years of experience in securing WordPress sites – so why not opt for a similar service to ensure yours is always kept safe? A good, new hosting provider will update their software and hardware on a regular basis to ensure your website is secure.

2. Never Download Nulled Themes

It’s easy to look at nulled themes for your WordPress site, but they are illegal and have many security flaws. The themes might look brilliant and professional, and you may well get all the paid features for free – but it could cost you a lot of money in the long term if you lose customer data.

3. WordPress Security Plugins

WordPress has hundreds of free plugins available for those with an installation of WordPress on their site. Simply search the database to see what you can find – many of them are reviewed in depth so you can install multiple plugins quickly to get your site secured promptly. Take a look at some of these other security tips to add an extra layer of security to your site.

4. Stronger Passwords are Key

Strong passwords are harder to remember but that’s for good reason. It means hackers won’t be able to remember and all their automated software won’t be able to guess them (or certainly not as easily). The longer your password is with as many mixed characters as possible will ensure your password is as secure as it can be. The last thing you want is for your password to be guessed so some hacker can come along and change your site around for fun.

5. Change Your Login Directory

The WordPress admin panel is easily accessible through www.yourdomain.com/wp-admin or something similar. You can change this quite easily in the admin panel to something that’s completely different. There are, of course, ways hackers can find out this link, but it’s still an added layer of security to ensure they’re not going to have an easy ride.

6. Purchase SSL Certificate

An SSL certificate could help prevent data from falling into the wrong hands as far as URLs and processing data is concerned. Simply paying a small fee every month could give you an SSL certificate, which will add an extra layer of security to your site.

The above tips are just a few of the many things available that will help you secure WordPress properly. The more security tips you implement, the higher chance you’ll have of keeping hackers away.

How to Improve Your Website’s SEO Strategy

Search Engine Optimization is one of the best strategies you can invest in for your website. It isn’t just about making your website attractive in the eyes of Google’s algorithms. Nowadays Google has made updates that reflect user experience. What this means is that, in most cases, providing a great experience for your visitors will translate in a higher ranking on Google.

Keep Up To Date with the Latest SEO Changes

For example, a few key updates that benefit both search engines and users is site speed, site stability, and site security. Without these three pillars, your users will get frustrated, and search engine algorithms will mark you down for it.

The other fact you need to keep in mind is that even professionals in the industry don’t actually know 100% what these search algorithms look for. Google keeps this information under lock and key. Their algorithms also update regularly, which keeps the SEO industry on its toes.

You need to stay up to date with SEO changes at all times, and generally speaking aim to always provide an exceptional experience to your users. The latest changes, for example, reflect the growing use of mobile searches and mobile internet use.

Improve the Structure of Your Website

One area that we know search engines look at is the website’s structure and integrity. From a user point of view, this makes sense. Users are not likely to use a website if it takes long to load, and they won’t check out if they have reason to doubt your site’s security. In order to improve the overall structure of your website, you are going to need to invest in a great host like Onyx.io, which offers a triple-redundant 100% NVMe SSD platform for your website. This keeps it stable, fast, and secure.

What to Fix on Your Website

Once you have switched hosts, you will want to go through and clean up your website. Old SEO strategies, in particular, can actually hold you back more than you think, even if that effort at keyword stuffing is on a page that no longer links up to your website. Unless it is unpublished or deleted, Google’s bots can still find it.

 

  • Delete or Unpublish Unnecessary Pages

 

Go through and delete or unpublish all pages that are not necessary. You would need to otherwise optimize them all.

 

  • Fix Broken Links

 

Go through all your links and ensure that they work. If they don’t, either remove them or replace them.

 

  • Update Old Information

 

Rather than making a new post, guide, or page, update it. Updated content is more valuable to you than posting again.

How to Improve SEO From There

There are a few more ways that you can improve your SEO. To help you get started follow these steps:

  1. Commit to Keyword Research
  2. Optimize Your Site’s Content
  3. Keep a Valued Blog
  4. Optimize Site for Mobile
  5. Optimize Site for Voice Search

The most important thing you need to remember about SEO is that it keeps changing, and therefore you need to continuously update and improve your site.

 

How to Use Your Social Media Accounts to Bring in Traffic to Your Website

Social media has certainly changed since its first arrived. What first started as a means for people to share their lives has turned into a platform where everyone and their dog can become a celebrity. In fact, most people act like they are their own personal brand. This can make growing a business account difficult. Even new followers can just turn out to be people who want you to follow them back and nothing more.

That is where community building comes into play, because anything else on social media does not mean a thing. You can have 100,000 followers and not receive an uptick in organic traffic to your site.

With this guide you can learn how to use social media successfully to bring traffic to your site and achieve all your goals:

Know Which Channels Your Target Audience Use

Know what channels your target audience uses most often and stick with them. In some cases this will be Instagram, in others it will be Facebook or even Reddit. Most use a mixture of channels.

Know How to Use These Channels

The next step is to become familiar with two to three of the most popular channels.

Know Social Media Basics

Before you get ahead of yourself, it is important to know a few social media basics. How to use the app, but more importantly what the social etiquette is. You don’t want to harass someone online in a bit to try to get them to buy from you. If anything, this will result in you getting blocked. If you want to learn how you can tell if you were blocked by another user, then you can visit HTTP-COM on the subject. You never want to overstep online, and instead follow the social niceties that will get users to trust you and like your brand.

Know How to Use Business Features Most Effectively

Most social media platforms offer business features. These features can be powerful, but only if you know how to make the most out of them. For example, you can tag products on Instagram, but only if you have gone through the steps of linking products on your Facebook Page and applying for the privilege first.

Integrate into Their Communities

Once you have your social media accounts set up, it’s time to integrate into your target market’s community. For the time being, just make note of:

  • What They Like
  • What and How They Comment
  • What They Post
  • What Content They Create
  • Their Marketing Strategies

Create Valuable Content On Your Website

If you want users to visit your website, then you need to offer great content and a reason to keep returning. Sales, products, and blog articles are all great incentives to convince a user to go from a social media to your website.

How to Use Your Social Media Profiles to Send Traffic to This Content

Once you have a good understanding of social media and a site that has great content users will want to delve in, you will want to create a posting strategy. Great photos on Instagram with an informative caption, a snippet of a statistic on Twitter, or even being engaged on Reddit’s AMA thread on a subject you are knowledgeable in.

To get users to visit your site you need to offer them a hint of value, and fulfill on that promise once they visit.

 

We’re Updating Our Servers

We’re always looking for ways to improve our clients’ experience with us. We understand the digital landscape and our goal is to always be a step ahead of any potential issues. To that end, we’ve made improvements to our hosting services and now our hosting is better than ever as we continue to take care of the problems that we anticipate before they’re an issue. We continue to see a high demand for domain management and are preparing a service specifically to alleviate that. What’s a brand really worth if Google doesn’t know it’s there and customers can’t find it?

We upgraded our server and the switchover happened on April 24th at 7 pm. While there will be a lag as all the SSLs (Secure Sockets Layers) get regenerated the end result will be an improved web experience for you and your site visitors. You will receive warnings like this as a result.

 

 

 

 

 

 

 

Or like this:

 

 

 

 

 

 

 

Or perhaps this:

 

 

 

 

We expect no downtime or data loss in the process but if you still see this type of warning in the near future, please let us know. It’s almost certainly a local issue at that point but our goal was to reduce those as much as possible and have as seamless a migration as possible.

Everything will be synced up by the evening of April 25th but DNS can take a day or 2 to propagate. Please reboot your internet router if your local network has issues connecting.

While we are always on the lookout for ways to improve we also love to get feedback from you. Let us know what you’re business needs are and how we can better support all your web design and digital marketing efforts.

How A Work-Life Balance Will Benefit Your Company

It’s very easy to get caught up with late night hours at the office. However, this isn’t healthy, and you shouldn’t get into the habit of doing it by any means. A work-life balance will not only benefit your health, but the work you create in the company as well. What’s more, it will help you establish familial connections that may have been overlooked.

If you take breaks and don’t treat yourself like a robot that can work around the clock, your creativity can flourish. You will feel more productive if you have given your brain enough time to recharge, and it will also create a healthy work environment. Of course, your health will improve in the process, and you can also spend more quality time with your family now!

Your creative mindset

It is thanks to your creativity that you are able to set yourself apart from your coworkers in the office. Creativity will benefit you at all stages of your career, but you won’t be able to tap into this skill if you don’t give yourself a breather. If you are consistently working, you will feel exhausted and you are more likely to burnout as well.

Productivity levels

No one is able to be productive during all hours of the day. You are not a robot, and you can’t treat yourself like one. If you spend your evening participating in activities that you enjoy, rather than focusing on work, you will notice that you will be able to complete certain tasks much better the following day.

Healthy work environment

A healthy and happy work environment is one where people feel valued and appreciated. It is moreover a place where you don’t feel pressured to spend most of your day working, well into the evening hours, and the work you do produce will be of much higher quality.

Your health will improve

Your mental and physical health alike will improve if you take more time for yourself.

Remember, if you make a habit of working late nights, you will likely develop anxiety, depression, among other health problems. You can also look after your own family’s health.

Spending quality time with your family

Spending time with your family is one of the most important things you can do. Your loved ones are the people you go to when you need to vent after a long day, and you will seek their support if you are ever in a tough situation. You need to provide this same level of support back, and you need to do so at every stage of life.

It can be easy to disregard family time if you make a habit of working late. It’s important that you don’t do this, especially if your family members are older. Did you notice that it has become harder for them to remember certain things, such as when they have to take their medication? Did you even notice that they couldn’t drive as well as they used to be able to? Of course, in situations such as these, you can seek help from In Home Care, who provide caregivers for senior living needs. If you were never home, you may not even realize that this is something that you need to do.

It’s important that you are mindful of your surroundings, and in taking care of yourself; you can also take care of others better.

A work-life balance is something that you need to maintain no matter how busy your work gets. If there is a looming deadline and you have to get a lot done in a short amount of time, it’s important that you learn how to properly manage your time, rather than working those late night hours on a daily basis.

 

 

Awesome Cyber Security Facts 2019

Security Awareness Training Could Save Your Business

Regularly updated security awareness training could save your organization from a serious data breach. Why? Because the best defense against cybercriminals is being prepared for an attack. With around 48% of breaches being as a result of human error or system failure, your employees might just be the weakest link here.

Do they know what to look out for? What do they consider a strong password? How careful are they about how they access the system? Are they using an unsecured private device? How do they deal with outsiders needing to work in your officers?

It can take seconds for a criminal to plant a key-logger or other malware on your system. And, as any good hacker will tell you, there is nothing better than direct access to the system if you want to exploit it. So that repairman coming in to fix the aircon could well pose a risk to the security of your data.

Of course, it’s not only outsiders that you need to be wary of. What if an enterprising employee decides to sell client information? Now, while it’s true that you cannot always have complete control over what they do, you can limit the potential damage.

You can put processes in place to limit their access to the system to only critical items that they need for work. You could also put measures in place to sniff out suspicious access to key systems.

As you’ll see from the EveryCloud infographic that we’ve published below, security awareness training is one of the first line defense measures that every company should be employing. And, truthfully, a lot of the tips can be applied to protect your own personal data as well.

A good attitude to adopt is that it is only a matter of time before someone tries to hack the system. It’s not the nicest way to think, but it should keep you on your toes when it comes to cybersecurity.

The stakes are high here, especially for businesses who hold a lot of client data. Can you imagine having to go to your clients and let them know that their private information has been exposed? Can you imagine the potential fallout of that happening?

Don’t take the chance – shore up your defenses now.

You can find more awesome facts and useful tips in the infographic called “Awesome Cyber Security Facts (2019)”, compiled by EveryCloud

Underrated Tips for Someone Thinking of Starting a Small Business

Starting a new business can be an incredibly rewarding venture, but there are lots of different elements to consider. There are all kinds of tips out there on how to raise funds for your business, and the best ways to build a business plan. In fact, there are so many different sources of information available to you, that it can all get a little bit confusing. Despite that, there are still many essential tips which get overlooked. With that in mind, here is a compiled list of four of the most basic tips you should consider if you are thinking of starting up your own business.

Utilize the best resources

When you’re first starting out, it can be easy to think that you can just try your hand at everything and it will all work out for the best. However, there are some elements of business which you are better off outsourcing to reputable companies who have a lot of experience in their own field. For example, marketing is a niche which can be tricky to master, as can accounting. You should also shop around for the best tools to use online, from website builders to VPS hosts such as Krystal.co.uk, who can provide a fast and high bandwidth platform from which to operate your website, making life easier both your customers and you.

Don’t overcomplicate things

Normally, when it comes to developing a business idea, it is best to keep your design as close to your initial idea as possible; a lot of people have a tendency to run with an idea until it snowballs into something expensive and unnecessarily elaborate. Remember, the aim of your product is to create a solution to a problem or to fill a gap in the market which will entice consumers, not to create the most imaginative product you can think of. Keep it simple, and streamline your ideas so that you are creating a product which customers actually want to invest their money into.

Be responsible

A lot of people think that the only way to enter the world of business is to throw caution to the wind, give up everything and put all of their hopes into their one business idea, but this isn’t the most sensible of routes for someone just starting out. For now, don’t quit your day job, or alternatively, find part-time work which can easily fit around your busy schedule while you’re building your company up. It is important to always have an income, as this will keep you afloat during hard times.

Promote your business well

You don’t need fancy and expensive marketing strategies to promote your business, all you really need is word of mouth and a good reputation as a reliable businessperson. Go to networking events for small businesses, or go out into your local community with business cards in hand, and you’ll find that you can create a good customer base through nothing more than some hard work and basic promotional materials.