Top 5 Methods to Improve Your Company

There are several ways to run a company efficiently, and if you turn to the Internet, you’ll be graced with many articles explaining how to do so. While you may be tempted to cut corners, such as getting away with older, and therefore cheaper, software, doing so will only cause issues later on down the line. The older software, for instance, can cause frustration for your employees, plus it may not have the latest safety features.

There are certain areas you should never cut corners, but that doesn’t mean your business model has to be slow and clunky. You can make it fast and efficient, and you can make it safe, but only if you use these top five methods:

1. Ensure Your Company Has Strong Leaders

Strong leaders are the ones that inspire those who work under them to be their best. They
also come up with innovative ways to improve business operations from the ground up. You
need to be critical of who you put in such positions. A bully will not help your company. You
need someone who inspires, who thinks outside the box, and who loves your company as
much as you do. When you have people like this working for you, you have a team that will
work towards making your company more cost effective and efficient.

2. Improve Your Own Qualifications

Improving your own qualifications is a great way to lead your company into a new age. Yes,
there is a lot that you can learn on the job, but if you are attempting to expand globally, for
example, you will want more formal education to back you up.

  • Online University
    One of the best ways to gain the experience you need to run your company more
    efficiently and with a face towards the future, is to go back to school. This doesn’t
    mean you need to take time off. It doesn’t even mean you need to move. Online
    education has come far, and by clicking here, you can also start your degree and
    earn an MS in supply chain management in no time.
  • Night School
    Brushing up on your skills and even learning new ones, like how to manage an
    effective social media account or how to automate email marketing, means you can
    apply your newfound knowledge to your business models. Night school and courses
    similar to it are very useful in expanding your basic knowledge. You can then use this
    knowledge directly, or learn how to better communicate with different members of
    your team.
  • Books and News
    Sign up to leading journals in your field, read books appertaining to your business,
    and try to always stay up to date with the news. In doing so, you will benefit from
    always learning and being on top of the newest trends and technologies.

3. Audit Your Company

Once you have a team of professionals on your side and you personally are geared with all
the knowledge and know-how on how to improve your company and lead it into the future,
the next task on your plate will be an audit. Audit your company so that you know where the
problem areas lie. Once you know the issues at hand, you can work towards improving
them. In most cases, you will probably find a lot of time wasted in improper data storage and
admin processes, though there are plenty of ways you can make your company more
efficient.

4. Install Time-Saving Programs

One area these audits will likely flag is how much time is spent on admin work. Manual
communication between different offices or suppliers takes time and cuts down on
productivity. Have your inventory automatically synced to a program that will send out a
notice to your supplier when you need more raw materials, for example. By instead installing
programs that automate many of these tasks, you can set your employees to work on more
challenging tasks that require the human touch.

5. Adapt Your Business Model

Cutting corners is not an option in the information-rich world that we are in today. You
cannot operate hoping that your customers or the media don’t find out about your
partnership with a warehouse in Bangladesh that are brutalizing their workers for daring to
form a union. Instead, you need to be a leader. Adapt your business model if you need to so
that you can absorb the cost – offer repair services, extended warranty, and even workshops
at your stores to bring more money in, but try to keep everything clean.

How to Become a Marketing Manager

Every business needs a highly efficient and talented Marketing Manager on their payroll. Without one, their advertising campaigns will always lack direction, which ultimately means they’ll constantly struggle to draw custom

If you think you’ve got what it takes to be a business’s Marketing Manager, then why not go for it? You should know, however, that, in order to follow this particular career path, you’re going to have put a lot of hard work in. You’re going to have to devote your time and efforts to honing your craft and becoming the best marketer you can possibly be.

To see what you need to do specifically to become a Marketing Manager, read on.

Get an education

The first step you need to take if you’re serious about one day becoming a Marketing Manager is to get yourself an education in the field. First and foremost, this means taking a Bachelor’s degree course in either business, marketing, advertising, or communications. A good route to take in this instance is a course that will not only teach you about your subject matter but also about what it takes to lead and manage in the world of business. For instance, Walsh University’s BBA Management program helps to develop leaders so that you can apply for the correct jobs in confidence.

If you want to speed up the process of you making it to a management position in the field, you should also consider taking a postgraduate course in marketing specifically. Having an MBA on your resume will help you to stand out from your competition when it comes to landing that all-important entry-level role.

Take an internship role

To be able to truly understand the restraints and pressures that Marketing Managers are always seeking to mitigate, you need to shadow somebody who already holds such a position. Before you start working in the field yourself, then, you should take an internship in which you can work closely with a manager, as doing that is the only way you are going to know if this is the career for you.

To take full advantage of your marketing internship and your manager-shadowing opportunity, you should get as much hands-on experience as you can. This should involve you:

  • Making copies
  • Answering client phone calls
  • Sitting in on meetings and brainstorms
  • Working on both online and real-world campaigns
  • Being as creative as you can

Get an entry-level job… and work hard when you do

Everybody has to start somewhere, so you should have no qualms in getting yourself an entry-level job. The pay might not be so good to start off with but, if you work hard enough, you’ll prove to your bosses just how committed you are to your craft. That’ll put you in better stead going forward when internal-promotions become available.

Market yourself

You might be good at marketing and advertising other things, but that doesn’t necessarily mean you will be good at marketing yourself. You may struggle when it comes to showing off your own credentials, and you shouldn’t let this doubt your advertising your abilities. You’re going to have to work on your ability to market yourself, however, if you want to grab the brass ring and really accelerate your career.

When aforementioned internal-promotions become available, you need to point out how much you contributed to your department. You need to prove what impact you’ve made, and you need to show a willingness to bring about more change going forward.

Work on a number of your skills

Alongside the skill of being able to market yourself, there are a number of others that you need to equip yourself with if you want your bid to become a Marketing Manager to be a successful one. One of these skills is the ability to keep your finger on the pulse of the latest trends. Another is that you have to be able to communicate your work and your marketing plans with strength and coherence. You’re also going to need to be highly efficient when it comes to the use of the Internet and computer devices, whether you go down the digital marketing route or not.

Join marketing associations

Joining a marketing association may not directly impact your quest to reach the level of Marketing Manager, but it will benefit you throughout your journey. For one, being a part of such an association will help you to stay informed with regards to the very latest developments, strategies, and technologies that are being used and deployed in the industry.

As well as this, by spending your spare time immersing yourself in the world of marketing, you’ll also find yourself living in a way that facilitates career growth. By living the life you wish to live tomorrow, today, you’ll take one step closer to being the perfect version of yourself.

When you make it, carry on growing

If you land yourself a job as a Marketing Manager, first and foremost, congratulations. Your celebrations should be short-lived, though, as you’ve still got work to do. Alongside the various marketing campaigns that you have to run and oversee, you also have the task of continuing your personal and professional growth. In the instance of containing your growth, you should:

  • Continue to market yourself and your abilities
  • Keep track of what your customers want and expect
  • Carry on analyzing your competition to see where you can get better
  • Remain well-read when it comes to the latest marketing advancements of the day

Oh, and make sure you don’t let the power go to your head. You were an intern once, remember!

To become a Marketing Manager, you’re going to have to devote a lot of your time and a lot of your effort to the field. More to the point, you’re going to have to get an education in the field, pick up an internship, get an entry-level job, market yourself, work on a number of your skills, join marketing associations, and, last but not least, carry on your growth even when you’ve made it.

How to Protect Your Business with Digital Forensics

Those with business have to be able to trust their employees. They give them access to computers and other digital devices and even set them up with internet access so that they can do their jobs. But blind trust isn’t an option, no matter who you have working for you. So, if there is something going on at your company and you aren’t getting the truth, digital forensics is the best way to protect yourself as well as your staff. Here is how to keep your business growing with the help of digital forensics.

Examining Digital Devices for Signs of Tampering

Some of the people hired at a company may able to make repairs and minor changes to network configurations in an effort to help their employers. Perhaps they have been hired to work in the IT department or they are simply rank and file employees who don’t want to put in a support ticket. Employers have a right to know whether or not their equipment has been tampered with or altered in any manner. It is best to have that kind of investigation done off-site, by a team of digital forensic experts.

Seeing What Your Employees Have Been Doing on Company Computers

After being offered a position and going through a background check, the majority of new hires are required to sign a contract of sorts. They might promise to always represent their employers in a positive and professional manner and to act morally, even in their personal time. These new employees are usually required to only use company equipment, including computers, in a very specific manner. The SecureForensics.com team give business owners the power to do their own thorough internal investigations. Digital forensics is used to confirm suspicions about unsavory behaviors when using business equipment. This type of computer science is only reserved for business owners who believe that something nefarious may be going on in their ranks.

Locating Deleted and Hidden Data

Most of the time, when a person is up to something that they shouldn’t be, they will at least make an attempt at covering their tracks. In the case of employees who might be surfing the web and accessing their personal social media accounts while they are on the clock, they will undoubtedly try to clear their search history as well as delete cookies. While that is a very small-scale example of what digital forensic analysts are capable of finding and recovering, business owners should know that recovering deleted and hidden data on their company computers is possible.

In the event that you believe a member of your staff is using company computers to put your business at risk, you have to act right away. Your own IT professionals may be able to find traces of information, but sometimes a clean hard drive wipe can make it hard for employers to get solid concrete proof. Realize that embezzling money or even sharing trade secrets are potentially serious offenses, and you as an employer cannot make meritless accusations. Use digital forensics to protect the future of your company and get the answers needed so that the decisions you make are smart.

4 Ways to Improve Your Bounce Rate

There may have been some changes to how businesses use their bounce rate analytics, but they remain an important tool. A high bounce rate figure indicates that there is something wrong with your website, and they can help you to identify issues with the perfect customer journey to making a purchase.

High bounce rates can be a cause of frustration, but they can be transformed in some simple ways. Don’t assume that the problem will resolve itself, as a too-high bounce rate is usually a sign of an onsite issue. If you’re having problems with a worryingly high bounce rate, then here are the best ways to get those numbers down and your conversion rates up.

Seamless Product Pages

As one of the page types that are especially prone to a high bounce rate, you need to make sure that your product pages incorporate a variety of essential elements. It can be difficult to balance the need for the relevant information without overwhelming the viewer. It’s a simple matter to learn product page design best practices from Thomas G. Bennett, and by implementing these changes, you will be improving the value that you provide while addressing your bounce rates.

Loading Time

It’s easy to assume that a high bounce rate is being caused by bad content. This is not always the case, and sometimes a site visitor won’t even get the chance to see your content because they bounce away before it can fully load.

If it takes longer than three seconds to load a page, then 40% of users will simply go elsewhere. Before you start looking at giving your content a refresh, make sure that your pages are working fluidly and quickly.

The Importance of Formatting

While content is the most important element of your website, how you present that content is also of paramount importance. Long walls of text are rarely likely to be read in their entirety, but you can tackle this issue with some simple formatting tricks. If you want to reduce the sense of work in the eyes of your customers, then you should consider breaking up your content with:

  • Subheadings
  • Unique images
  • Bullet Points
  • Overviews and summaries

The goal with your content is to ensure that your users are better able to skim and scan for the relevant information. This can keep them reading for longer, meaning that your bounce rate will be reduced.

Seamless Navigation

If your site visitors are unable to find the right pages quickly, then they will leave your site. You need to look at your existing pages and identify bottlenecks in the customer journey. You should always have regular sessions where you look at your website from a customer’s perspective, and travel through the various pages in the same ways that customers will. Understanding how your customers use your pages can help identify your problem areas, making it easier to spot the reasons for a too-high bounce rate.

The modern consumer expects all of these essential elements of a website. If your bounce rates are too high, consider these as the most common problem areas and find the right solutions. Identifying and tackling the reasons for a high bounce rate can be straightforward, and could transform your audience engagement, your conversion rates, and your bottom line.

Areas Of Business That Can Benefit From New Technology

Technology, data, and business have always been closely intertwined, but never as much as in 2019. Technology and data insights have evolved at an alarming rate in recent times, and now they can be used to make significant improvements to a business in any industry. So, if you are looking to improve your business, find greater success and solve problems then this is certainly an area that you should be paying close attention. There are a wide number of ways in which technology and data can be utilized to improve business in 2019, but below you will find a few of the more effective strategies.

  • Marketing

One of the most obvious ways that you can use technology and data to improve your business is with marketing. This can be done in many different ways which are important for creating a strong online presence and targeting the right customers. Here are a few effective methods for doing this:

  • Web design and optimization
  • Search engine optimization
  • Pay per click advertising
  • Content marketing
  • Video marketing
  • Social media
  • Safety & Security

Businesses are always at risk from criminals, but the landscape has changed drastically with the rise of cybercrime which is an enormous global problem affecting businesses of all sizes and in all industries. Fortunately, advances are constantly being made in cybersecurity along with security technology so that a business can protect itself both digitally and physically.

  • Customer Service

Customer service remains one of the most important aspects in business because it can help you to retain customers, benefit from word-of-mouth marketing and increase brand reputation. Technology can be used to improve customer service through chatbots, interactive websites, online chat support, and 24/7 customer service through social media.

  • Problem Solving

Many businesses operate with problems that they are unaware of, which can stop them from reaching their potential. You can use data to identify the root of problems with helpful tools such as the Pareto chart. So, what is a Pareto Chart? This is part of the Six Sigma methodology and is used to analyze data about root cause problems in processes so that adjustments can be made. Learning how to make these charts could have a significant impact on the success of the operation.

  • Productivity

Technological advances in recent times have allowed for significant improvements in workplace productivity. There are various apps, tools and software that can be used by management and staff to automate tasks, streamline the operation, manage time more effectively and increase communication. Additionally, technology has also enabled employees to easily work remotely which can be beneficial for all parties and should be seriously considered by all businesses especially if you are looking to reduce costs.

Technology and data can be used to improve practically all areas of modern-day business. A smart and current entrepreneur will be aware of how to utilize the latest technology in order to make improvements to their business operation with the above being just a few of the key areas that can benefit from this. With so many advancements constantly being made, a business owner must also constantly be on the lookout for new ways in which they can use tech and data to succeed.

3 Simple yet Effective Ways to Market Your Business

Marketing isn’t all about flashy campaigns. You don’t necessarily have to throw hundreds of thousands at an advertiser in order to promote your business. Sometimes, some of the simplest marketing techniques turn out to be the most lucrative.

To find three of the most simple yet effective ways to market your business, make sure to read on.

Email marketing

There’s still a place in the world of advertising for email marketing. For one, it’s a proven and effective way to keep customers informed and up-to-date with regards to the latest happenings in your business. This is because the majority of people check their emails countless times a day, making it a vessel you can use if you want to saturate your customer base with ongoing news. For this reason, you should be integrating with an email marketing provider to ensure that your brand is getting the day-by-day boost it needs.

To ensure that the integration between you and your third-party email marketing provider is as smooth as can be, you should also work alongside a great software development company. Such a company would be able to guide and consult you in a number of ways, and the knowledge that they impart upon you will help you to optimize your email marketing process. Take a look at this software development company listing to find the company that offers the best support when it comes to external integrations.

Blogging

If you want to advertise your business in your own tone of voice, then blogging is the marketing medium for you. By embracing this form of online marketing, you’ll be able to reach your customer base directly in a highly engaging manner. You’ll be able to share interesting tidbits about your business and on your market in general, and you’ll be able to provide information about upcoming events.

Trade shows

The Internet may offer up a plethora of today’s most effective marketing opportunities, but there’s still a lot to be gotten out of pitching up at a trade show for a few days. By setting up a stall at a show, your business will come into contact with a host of potential customers and clients. As they pass your business by throughout the duration of the show, you’ll have the opportunity to draw people in and really generate a buzz for your business.

Your work won’t be done once the doors to the trade show close for good, however. After the event has finished, you’ll still have the important job of chasing down all the customer leads you obtained. If you don’t get into contact with everybody that paid an interest in your product and services, then all that time you spent standing at your stall promoting your business will have been for nothing.

Sometimes, the best thing you can do is strip everything back and go down the simple route when it comes to marketing. By doing so, you could find your brand being boosted immensely without you having to shell out loads on your advertising campaigns.

 


Of course one of our primary services is SEO and we are recognized as a top Search Engine Optimization Company on DesignRush. Contact 3PRIME to discuss what keywords you think will generate leads for your business!

Five Ways to Improve Collaboration with Your Suppliers

Your supply chain is always going to be your biggest cost challenge. There are a lot of variables, after all, and you cannot simply reduce your budget with your supply chain or else risk not obtaining the materials and products you have ordered. It is up to you to make it more efficient, from processing times down to the exact number of items that you need. Order too many, you have a surplus that you had to pay extra for. Order too few, however, then you need to pay for processing times, production, and transportation all over again just to keep up with demand.

Making your supply chain more efficient is difficult, yes, but it is not impossible. A great way to start is to work out ways to improve the collaboration between your suppliers. To improve that collaboration, all you need to do is follow these steps:

Improve the Quality of Communication

When it comes to working with others in business, you need to focus on communication. When people respect and like you as a company, they will work well with you. This doesn’t mean you want to be a pushover, but being fair will go a long way towards creating lasting relationships that can even result in long-term discounts and prioritized service.

Don’t Be Quick to Lay Blame

When something goes wrong, it often costs money. This can be a very frustrating experience for everyone involved but before you start pointing fingers remember how other people tend to react to being laid with the blame. Instead, try to take a step back and use these strategies so that you can increase accountability without laying blame unfairly.

Use the Right Software to Improve Transparency

Suppliers need to know what is going on in your supply chain in order to provide the best service that they can. Transparency, then, is key to improving collaboration and communication. Thankfully you don’t need to give them a call and update them on your current business status in order to provide this transparency, just the right supplier portal.

Automate Processes for Faster Management

This software will also need to be able to automate processes using the data you have inputted. It should be able to do things like send out invoices, make notifications, and allow for updates to be made.

Keep The UX Interface Simple

User experience is critical when it comes to working with other people, even if it cannot necessarily always be measured. By choosing software that is simple to use, you will encourage all of your suppliers to use the system you have put in place.

You can generally improve all five of these steps in one fell swoop just by using the right SAP Supplier Portal. The right system can do so much for your company and for your suppliers. It is easy to use, versatile in its use and is smart. Automated reports and tasks can reduce the admin times and processing periods for everyone involved, allowing you, your suppliers, and your customers alike to enjoy a more convenient and cost-effective service.  

All businesses need to collaborate in order to succeed. You do not exist as an island, and by not addressing both the issues in data and in the human element of your supply chain you will never find a solution to the inefficiency you are facing. The right software, however, can solve all your woes, so choose carefully and ensure it suits your industry or can be customized accordingly.

Why Wellbeing Should Come First at Work

Wellbeing is about making sure that you’re mentally, physically and emotionally at your best. This isn’t always an easy thing to achieve, but it is possible if you continuously work at it. One of the greatest challenges can be trying to remember to put yourself first. Often when you have to choose between looking after yourself or meeting work objectives, the latter likely wins the battle. However, you may be in the process of trying to make a transition to the healthier side of life and looking after yourself more. If so, find out why wellbeing should come first at work below.

To Increase Productivity

It is probably no surprise that you’re likely to be the most productive when you’re holistically doing well. In order to ensure maximum output, you need to be in a good place both mentally and physically. In light of this, starting the day by meditating and reflecting is a good way to put yourself before work. If you aren’t familiar with meditating, it’s relatively easy to do. You’ve simply got to get comfortable, sit tall, close your eyes and listen to the sounds around you while freeing your mind from deep thoughts. If you’re able to do this in the morning or before bed, you may find you feel better and can perform better at work as a result.

To Reduce Risk of Falling ill

When you aren’t looking after your wellbeing, the chances of falling sick could increase. This is because as mentioned above, you probably aren’t eating the right foods or getting enough sleep. In addition to this, you’re more likely to suffer from things like stress, exhaustion, and fatigue. In a worst-case scenario, this could lead to work-related accidents due to over exhaustion. In the instance that this happens, you should contact The Compensation Experts to see if you’re entitled to compensation, especially if the accident isn’t your fault. To avoid this altogether, putting yourself first and knowing when you’re doing more than your body and mind can take is critical.

For Your Mental Health

Work can be extremely stressful and affect your mental health if not managed properly. In light of this, if you don’t want to find that your mental health is declining, you should put your wellbeing first. One tip for doing this is to learn to manage your time better. To help you manage your time efficiently when at work, you should create a time audit to see where your time actually goes through using an app like RescueTime. Writing your to-do-list in the morning and setting a time limit for each task may also go a long way. By doing this, you’re less likely to feel so pressured, and also reduce the chances of making major mistakes.

Wellbeing isn’t something that can be achieved with a persistent effort from you. There will always be something that demands your attention, but it’s left to you to put yourself first. By doing so, you can increase the chances of living a full life.

Advice For Rewarding Staff At Christmas

Christmas is an important part of the year for small business owners, and it is essential that you use this time to celebrate the hard work of your employees. Having a team of hard-working employees that get on well alongside one another is crucial to success when you have a small team, but this is not something that can be developed overnight. It is important to use team bonding activities and exercises throughout the year, but you can also use the holidays as a time to unite and celebrate. Read on for a few tips as to how you can go about doing this.

  • Christmas Party

Most businesses will have a Christmas party which can be a brilliant way to celebrate a year’s hard work and allow staff to relax and enjoy one another’s company. This could be a party in the office, at a hired venue or a meal and drinks out on the town. No matter where the arty is held, it should be focused on having fun and enjoying one another’s company and not related to work.

  • Team Days Out

Before finishing for the holidays, you could organize a team day out for bonding and relaxing. This could be to a nearby city, to the coast or for a fun-filled activity day as these are designed to be enjoyable but also with the goal of bringing staff closer together.

  • Christmas Bonus

There are few better ways to thank your employees for their work and to put them in a good mood heading into the holidays than a Christmas bonus. Money is the main driving factor in most cases so adding a little extra to their paycheck during this expensive period of the year is sure to be highly appreciated.

  • Live Entertainment

Tickets to any form of live entertainment can be a nice way for a small business owner to spend quality time with employees before the break and show appreciation.

What you choose will depend on your team, but a few options include a theatre production, sporting fixture or a concert. There are often many high-profile live entertainment options at this time of the year, and you should be able to find tickets for affordable places through ticket sale opportunities.

  • Gifts

Christmas is a time for buying gifts for those close to you and doing this for employees will show that you value them not only as an employee but as a person. This is particularly true if you purchase individual gifts that are well-suited to their tastes and interests. Many offices organize a Secret Santa which is a nice idea, but you can take this one step further by providing your employees with individual gifts.

It is important that every small business owner considers the Christmas period and how they can use the holidays to show appreciation for their employees. This is vital for keeping morale high and creating an enjoyable working atmosphere going into the break so that everyone returns in the near year feeling energized and motivated for a productive start to the year.

How To Improve Your Small Business Marketing Approach

Marketing for your small business isn’t an easy task when you likely already have limited time and money. Being short on staff and resources also doesn’t make your life any easier. Stay hopeful, because there are a few tips in particular that will help you improve your small business marketing approach so you can achieve better results.

What you don’t want to do is take no action and assume consumers are going to simply find you on their own. There’s a lot of noise in the marketplace and online, and you have to be able to creatively cut through it, so you get noticed.

Set Goals & Track Progress

Quickly improve your small business marketing approach by taking the time to set goals for what you want to accomplish going forward. It can be that you want to grow your following on social media or launch more online advertising campaigns in the following year. Not only come up with new objectives, but also define the metrics you want to monitor and track your progress, so you know what’s working and what’s not.

Consult with the Experts

Your marketing strategy will be a lot stronger when you don’t try to tackle all of the moving pieces yourself. As a small business, it’s important to know when to outsource different projects and reach out and consult with the experts on what you’re thinking and wanting to do. For instance, review this online resource that covers various gadgets and tech and you can read for yourself why hiring a website designer is always better than doing it yourself.

Engage on Social Media

Not only should you be spending more of your time on social media, but you want to make sure you’re engaging on these platforms on a regular basis too. Improve your small business marketing approach by sharing relevant and valuable content, asking questions and addressing any customer service issues that pop up. If you’re not interacting on social media, then you’re missing out on getting in touch with a large segment of your target audience.  

Work on Gathering Testimonials

Ultimately, consumers want to hear from other consumers like themselves about how their experience was with a brand or company. You can improve your small business marketing approach by being proactive and collecting numerous client testimonials for your business. Post and share them on your website and social media and let it be known why consumers enjoy working with you. You can advertise all you want, but what’s truly going to cause people to take action and want to learn more is if they hear positive remarks from other shoppers.

Conclusion

Marketing products and services for a small business is challenging, but it’s possible to be successful with the right strategy in place. Use these tips to help you enhance your approach and not only build trust with consumers but drive in more business and sales. Remain patient because it may take some time before your efforts begin to pay off.