Step up your game in 2017 by following these simple practices:
Put Your Goals in Writing – Be sure to plan what your goals for the year are. Create a calendar to organize tasks along with the people assigned to them and the deadline for each assignment. Using Cloud storage is a great way to keep organized without compromising your personal storage space. Google Drive gives you 15GB of free space allowing you to free up storage on your computer!
Engage Your Team – Emphasize ideation and creativity! Empowering employees to think of new ideas promotes employee engagement and inspiration. It increases your team’s engagement with your brands and product lines and leads to employees coming up with new and inventive ways to promote through blog posts, videos, infographics, or other media. When a business brainstorms, it is able to inspire employee confidence and allows everyone to contribute. Getting different employee perspectives allows a challenge to be approached from many different angles.
SEO – SEO is multifaceted with different areas of emphasis applicable to any business or organization’s web presence. One of the most critical aspects for 2017 is optimizing your mobile experience. Over 80% of internet users own a smartphone, creating a positive experience on mobile devices is a key for increasing user engagement and driving conversations. Doing keyword research for your market, local search marketing, developing good content on your website, and link building will help to increase website traffic. The most popular tool for measuring results is Google Analytics, which uses data visualization to display website traffic changes overtime in easy-to-read charts and is provided free by Google to website owners.
Design – In a crowded market, one of the best ways to attract new customers is with great design, which is more than just photography and layout. Some aspects to think about include a good use of typography, scaling, color theory, and harmony. Not only should you focus on the visual graphics, but good design can also be found in the site layout. When customers come to your website, it should be organized so that they clearly understand the services your company provides. So making sure your website is clearly laid out and easy to navigate provides for a positive user experience. Beyond the visual aspects, you should also consider whether your website enables visitors to follow the optimal path to the actions YOU want them to take!
Branding – It is important for your company to get its name out there! Defining your brand will shape your company’s mission. The benefits or services your company provides will differentiate you from your competitors. Knowing who you are and delivering what you say you are going to deliver are all a part of your branding strategy. Create a unique logo, use your logo colors, create graphics that are modern and appealing to your audience, and be consistent with integrating your brand on print collateral, apparel and digital profiles. These practices will help your company to create its own “voice” which stands apart from its competitors.
Social Media Marketing – Make sure all of your social media profiles are up-to-date with fresh content. Keeping content on a consistent basis, such as weekly posts, will help to gather more followers and engage with the segment of your audience who prefers this medium. Social Media marketing is all about engaging with customers and keeping up with current trends. Ask customers questions, post creative content, and follow people in your niche market to promote company growth.
Email marketing – Make sure that your contacts are up-to-date and be consistent with your messaging. They help to enhance the business to consumer relationship. You can also send out mass emails as a way to quickly connect with your target market. Email marketing is highly effective tactic to keep in touch with current and past customers, and the potential for marketing automation and follow-up campaigns cannot be ignored. Companies can use this as a cost-effective way to stay in contact with existing customers.
If you’re looking to implement any of these goals to your business in 2017, know that 3PRIME will be there to help with the process! We can help evaluate what has worked in 2016 and what ways your company can improve. From SEO services to creating stand out content, we are here to represent all of your business needs. With simple yet effective marketing techniques, together we can help your business prosper. We hope you enjoyed the holidays and are ready for a productive 2017.